The businesses additionally plan to make use of the stadium to advertise the
work of musical artistes to the membership’s tv viewers.
The businesses additionally plan to make use of the stadium to advertise the
work of musical artistes to the membership’s tv viewers.
Soccer membership FC Barcelona has signed
on Spotify as its major sponsor in a deal that can
carry the music streaming platform’s title on the shirts and
stadium of the La Liga membership.
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Underneath the partnership, Barca’s stadium might be renamed
“Spotify Camp Nou” within the first occasion of the membership including a
sponsor’s title to the title, Sweden-based Spotify stated on
Tuesday.
The monetary phrases of the deal weren’t disclosed, however a
report from Catalan radio station Rac1 final month pegged the
sponsorship settlement’s worth at 280 million euros ($306.49
million).
Spotify didn’t instantly reply to a request for remark
on the deal phrases.
Additionally Learn | Microsoft, LaLiga expand partnership to digitally transform football experience
From July 1, Spotify’s title will seem on the entrance of each
the boys’s and girls’s group shirts and coaching kits of Barcelona
within the 2022/23 season and for the subsequent 4 seasons.
The businesses additionally plan to make use of the stadium to advertise the
work of musical artistes to the membership’s tv viewers.
Barcelona’s participant roster consists of a few of European soccer’s
greatest stars, together with Gerard Pique and Memphis Depay.
Six-time Ballon d’Or winner Lionel Messi left the membership final 12 months
in a shock transfer to Paris Saint-Germain.
Barca counts Nike, Japanese retailer Rakuten and
Turkish firm Beko as its major sponsors, based on its
web site.
Rakuten has sponsored the boys’s group since 2017 whereas
toolmaker Stanley Black & Decker grew to become the official shirt
sponsor for the ladies’s group in 2018.
